The Public Relations Manager is charged with creating and maintaining a favorable public image for the Food Bank by communicating programs, accomplishments, and/or points of view. The individual in this role must be a go-getter - a relationship builder with experience developing and maintaining relationships with the media to be leveraged to enhance awareness of the Food Bank brand.
As the Public Relations Manager you will support media relations and other PR functions for the Atlanta Community Food Bank. Additionally, you will work closely with the Director, Marketing and Communications and our PR firm to implement our PR strategy and collaborate with fellow communicators, marketers, designers, and Food Bank leadership.
Media Relations: Builds and Nurtures Relationships:
- Forges, grows, and maintains influential media relationships; establishes new relationships with local and national media – including TV, Radio, Print and Digital reporters and influencers - to deliver a unified message of the Food Bank’s impact on the community
- Leverages relationships and executes media strategy to secure high level placements in print, broadcast and online media
- Collaborates with the PR firm on the execution of the overall PR strategy
- Assists in the preparation, planning, and execution of all media partnership events – including coordination of internal and external cross functional collaboration, as needed
- Creates content, produces presentations and press releases, and responds to inquiries from the public and/or press, as needed, to grow awareness
- Coordinates with executive leadership to craft and pitch press releases and thought leadership columns
- Clarifies the organization’s point of view to constituents through media releases and interviews, as needed
- Provides support and serves as brand ambassador for all external requests for information, logo support, and event support
Data and Reporting
- Collaborates with PR firm on all media coverage reports and presentations of analytics
- Monitors media coverage, provides regular media activity reports, coverage reports and evaluation of PR impact
Administration/Support
- Supports maintenance of the Crisis Communication Plan for the Food Bank
- Guides media training, as necessary
- Maintains awards application and pitch databases, leads awards applications, and tracks progress
- Maintains database of reporters and contacts for annual media engagement events
The Atlanta Community Food Bank is working to end hunger in our community with the food, people and big ideas needed so that no one worries where their next meal is coming from. Since 1979, we’ve been providing food for a growing network of nonprofit partners – including food pantries, community kitchens, childcare centers, night shelters and senior centers. We currently work with nearly 700 partners in 29 counties across metro Atlanta and north Georgia.