From March 1 to April 30, 2025, for every purchase of a Pure Life ® product, BlueTriton Brands, Inc. will donate $0.50 (the monetary equivalent of at least 5 meals) to Feeding America ® for a total minimum donation of $150,000 to a maximum donation of $200,000. $1 helps provide at least 10 meals secured by Feeding America ® on behalf of local member food banks.