Feeding America announces the expansion of the 100 Million Meals Challenge, conducted in partnership with New York Times #1 best-selling author, philanthropist, and expert life and business strategist Tony Robbins, to ultimately provide 1 billion meals to children, families and seniors facing hunger through Feeding America’s network of 200 member food banks by December 31, 2025.
The 100 Million Meals Challenge, now in its third year, has raised more than 240 million meals to date. This year, Robbins has again laid the foundation for a successful campaign by donating a matching gift of $1.9 million comprised of his personal donations, all profits from his recent book Unshakeable and a portion of ticket sales from his signature Unleash the Power Within events.
Robbins continues to inspire corporate and individual donors to help fight hunger in the United States, with more than 40,000 donors participating last year alone. Donors can participate as either a co-funder of the Challenge matching pool or by having their funds matched by Robbins’ leadership gift.
Greatly impacted by the kindness of strangers when, at age 11, his family received a Thanksgiving dinner during a time of need, Robbins began to live out the belief that “if strangers care for me, then I can care for strangers.” Now, having supported hunger-relief for more than three decades through Feeding America, through his company (Robbins Research International, Inc.) and through his foundation (The Tony Robbins Foundation), Robbins is once again inviting others to give.
“I’m struck by the radical contrast between those with enormous wealth and those who are still living like how I grew up, in a ‘food insecure’ household,” explained Robbins. “I hate to see suffering, and right now, people are suffering. Join me in my mission to eliminate hunger by donating today – your gift will be matched, so your impact is doubled.” He continued, “And, even more, Feeding America maximizes your donation. Ninety-eight cents of every dollar goes directly back into programs and services.”
Feeding America CEO Diana Aviv said, “Tony’s energy, leadership and dedication to hunger relief are unrivaled. On behalf of the 46 million people who receive food assistance by the Feeding America network each year, we extend our deep appreciation to him for his creative efforts and commitment to fight hunger.”
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About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 5.3 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on X.com.
About Tony Robbins
Tony Robbins is an entrepreneur, #1 New York Times best-selling author, philanthropist and the nation’s #1 Life and Business Strategist. A recognized authority on the psychology of leadership, negotiations and organizational turnaround, he has served as an advisor to leaders around the world for more than 40 years. Author of five internationally bestselling books, including the recent New York Times #1 best-seller MONEY: MASTER THE GAME and UNSHAKEABLE: YOUR FINANCIAL FREEDOM PLAYBOOK, Mr. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time (Ultimate Edge) and more than 4 million people have attended his live seminars. For more, visit www.tonyrobbins.com.