Campbell’s has always been a leading supporter of the hunger issue with their sponsorship and coordination of the annual Stamp Out Hunger food drive. It is the largest food drive in the country and last year set a record of over 73 million lbs.
This year Campbell’s launched a multimedia campaign with the V8 juices and soups called “Make Every Serving Count,” running from 9/1/08 through 3/1/09. Every purchase of V8 brand juices and soups will help Campbell’s make their minimum $1 million donation to Feeding America. This program includes TV, Print, Online and Point of Sale; all driving V8COUNTS.com.
The Chunky division is also ramping up their support by adding Feeding America to their website and increasing their product donations throughout the NFL season.