Information from the 2004 Cone Corporate Citizenship Study
• 91% of consumers have a more positive image of companies that support a good cause.
• 86% of consumers believe companies should tell them how they are supporting a social cause.
• 86% of consumers are likely to switch brands when a product is associated with a good cause.
• 79% of consumers are more likely to buy a product that is associated with a cause they care about.
• 77% of consumers believe cause marketing should me a standard part of a company’s activities.
FMI Survey of Supermarkets and Food Banks 2005.The Food Marketing Institute (FMI) surveyed its members, primarily grocers and wholesalers about their relationships with food banks. FMI found that of those who responded to the survey:
• 95% donate to food banks - money, product and in-kind
support
• 60% of companies with more than 50 stores rated hunger their
top priority
• 91% contribute to community food banks to help end hunger in
their community
• 86% donate to food banks to salvage unsaleable product
• 40% rated hunger projects as their top priority