General Mills, Big Machine Label Group and Feeding America have teamed up for the second year in a row to Outnumber Hunger in a national initiative that helps fight hunger in local communities. New this year, the initiative will kick-off with an Outnumber Hunger Live! concert, complete with a star-studded roster of Big Machine country artists headlined by The Band Perry, the face of this year’s Outnumber Hunger campaign. The concert will take place on Friday, April 5 at The Orleans Hotel & Casino in Las Vegas as part of The Academy of Country Music ACM EXPERIENCE, a three-day music event leading up to The 48th Academy of Country Music Awards. Outnumber Hunger Live! also will air as a two-hour concert event on AXS-TV on Saturday, April 6 at 9pm ET/6pm PT.
By simply entering codes from specially-marked General Mills products, including Cheerios, Yoplait and Nature Valley, at OutnumberHunger.com, people can help Feeding America secure five meals for their local food bank. For every code entered online by March 1, 2014, General Mills will donate $0.65 to Feeding America – enough to secure five meals on behalf of local food banks – up to a maximum total donation of $1,300,000. General Mills has already donated $700,000 and will donate up to an additional $600,000 based on online code entry and other consumer actions.
Outnumber Hunger programs have helped Feeding America secure more than 12 million meals since March 2012. Check out http://outnumberhunger.com/ for more information.
Here’s the press release about the program.