Two of Feeding America’s leading corporate partners, ConAgra Foods and P&G, are teaming up this spring to help fight child hunger together through the Child Hunger Ends Here campaign.
ConAgra Foods and P&G are building a community of people to make a difference and help donate up to 7 million meals to Feeding America. For each 8-digit code entered at www.ChildHungerEndsHere.com or Facebook.com/ChildHungerEndsHere from March through August 2014, ConAgra Foods or P&G, respectively, will donate the monetary equivalent of one meal* to Feeding America. Codes can be found on specially-marked packages of 42 select ConAgra Foods and P&G brands, including Banquet®, Chef Boyardee®, Healthy Choice®, Hunt’s®, Pampers®, Bounty®, Tide® and Pantene®. Codes can be entered through June 2014 for P&G brands and August 2014 for ConAgra Foods brands.
The Child Hunger Ends Here campaign is also supported by Hunter Hayes, who will lend his voice to spread awareness for child hunger while asking consumers to take action by entering a code found on participating ConAgra Foods and P&G products. In his new hit single, “Invisible”, Hayes brings visibility to the nearly 16 million children who are living in food insecure households in the United States. As the presenting sponsor of Hayes’ “We Are Not Invisible” tour, kicking off March 20, Child Hunger Ends Here will be activating efforts across the country encouraging consumers to take action in the fight against child hunger. The campaign will also be supported with retail promotions, national TV integrations and a social media campaign.
“We are incredibly grateful for ConAgra Foods’ ongoing commitment to fight domestic child hunger, and we are delighted that this year our longtime partner P&G will join the robust Child Hunger Ends Here program,” says Bob Aiken, CEO of Feeding America. “Through our national network of food banks, we help feed 14 million children each year, which we could not accomplish without the support of our partners and the engagement of their consumers.”
For more information, visit www.ChildHungerEndsHere.com. You can also follow the discussion at Facebook.com/ChildHungerEndsHere, or follow along on Twitter and Instagram at @ChildHungerEnds.
* Enter the eight-digit code found on participating products. For every ConAgra Foods code entered, ConAgra Foods will donate 11.1¢ and for every P&G code entered, P&G will donate 11.1¢, the cost for Feeding America to provide one meal through its network of local food banks. ConAgra Foods codes must be entered by 8/28/14 and P&G codes must be entered by 6/16/14. ConAgra Foods will donate up to 5 million meals with a guaranteed minimum donation of 1 million meals ($111,111) and P&G will donate up to 2 million meals with a guaranteed minimum of 1 million meals ($111,111). Limit 5 code entries per person/computer each day. See ChildHungerEndsHere.com for complete details and a list of participating brands. Valid in U.S. and Puerto Rico only. © ConAgra Foods, Inc. All Rights Reserved. © 2014 Proctor & Gamble.