Hershey's CheesecakeFeeding America is excited to continue its partnership with The Cheesecake Factory in the fight against hunger. For every slice of its new Hershey®’s Chocolate Bar Cheesecake sold from September 1, 2011 through the end of August 2012, The Cheesecake Factory will donate $0.25 to Feeding America to help provide meals for those in need. The Cheesecake Factory expects to donate the equivalent of at least 4 million meals through this program. Since 2009, The Cheesecake Factory has donated more than $2.1 million to Feeding America which is the equivalent of nearly 15 million meals.