Information from the 2010 Cone Corporate Citizenship Study

  • 31%  of Americans say an economic downturn is a time when it is more important than ever for companies to step up to support social and environmental needs.
  • 88% of Americans say it is acceptable for companies to involve a cause or issuein their marketing.
  • 85% of consumers have a more positive image of a product or company when it supports a cause they care about.
  • 90% of consumers want companies to tell them the ways they are supporting causes. Put another way: More than 278 million people in the U.S. want to know what a company is doing to benefit a cause.
  • 41% of Americans say they have bought a product because it was associated with a cause. 
  • 80% of Americans are likely to switch brands, about equal in price and quality, to one that supports a cause. But looking a bit deeper, cause also motivates many of these consumers to step outside their comfort zones and try new, generic or more expensive brands. They are willing to:

  • 19% buy a more expensive brand.

  • 46% Try a generic/private label brand (versus a name brand)

  • 61% Try a new brand or one they’ve never heard of

FMI Survey of Supermarkets and Food Banks 2005.The Food Marketing Institute (FMI) surveyed its members, primarily grocers and wholesalers about their relationships with food banks. FMI found that of those who responded to the survey:

  • 95% donate to food banks - money, product and in-kind support
  • 60% of companies with more than 50 stores rated hunger their top priority
  • 91% contribute to community food banks to help end hunger in their community
  • 86% donate to food banks to salvage unsaleable product
  • 40% rated hunger projects as their top priority

Questions? Interested in Corporate Donations and Foundation Partnerships? Contact us with the details.