In September 2008, America’s Second Harvest changed its name to Feeding America. This new name best conveys our mission—providing food to Americans living with hunger—and will be supported through expansive public outreach campaigns and our member food bank network in order to raise awareness about domestic hunger and our work.
Despite a 30-year legacy of fighting hunger, America’s Second Harvest has been confronted with low awareness among the general public, and a broader misunderstanding of domestic hunger. Knowing that true, monumental progress can be made when the public is fully engaged in our cause, we have researched how we can best inspire people. We found that the name America’s Second Harvest was limiting and that a new name was needed to quickly and clearly convey our mission.
Our new name, Feeding America, directly conveys that we are providing access to food for people who need it. It also communicates the positive power of food to be a catalyst in people’s lives. In essence, “feeding” serves as a double meaning—both providing food and enriching lives. We look forward to continuing our mission and would like to thank all our constituents who support us.