Celebrities And Children Lend Their Voices To Radio Psas To Inspire The Nation To Join The Hunger-Relief Effort
October 15, 2012
“Together we are Feeding America” is the message of a new series of radio public service advertisements (PSAs) unveiled today by Feeding America, the nation’s largest domestic hunger-relief organization, and the Ad Council. The PSAs feature music mogul and entrepreneur 50 Cent, best-selling author and daytime host Rachael Ray, Today Show Co-host Al Roker, singer Josh Groban, registered dietitian and Cooking Channel host Ellie Krieger, and actress Ana Ortiz.
These members of the entertainment industry are lending their voices to PSAs to show their support of hunger-relief. In addition, to raise awareness about the more than one in five children who often suffer from hunger in silence, complementary radio ads were released featuring everyday children.
Listen to the radio PSAs here: http://www.youtube.com/playlist?list=PLrESfhJGEDSiBmDAz1rJ7qmhlHRgm5FM6&feature=edit_ok
The United States Department of Agriculture (USDA) recently announced that more than 50 million Americans, including nearly 17 million children, are food insecure, meaning they live as risk of hunger.
"We are grateful for the support of the Ad Council, Cutwater and these generous celebrities, who are helping to raise awareness of the problem of hunger in America. They are lending their time and talent to our mission because children shouldn't have to worry about where their next meal will come from," said Matt Knott, Interim President and Chief Executive Officer of Feeding America.
Created pro bono by Cutwater, the PSAs target adults in an effort to strategically breakdown stereotypes about the faces of hunger. The ads highlight that hunger is closer than you think, but so is the solution. Listeners are directed to visit www.feedingamerica.org/Hunger for ways to help and to find their local food bank.
"We are very grateful that these recognizable people have lent their voices to Feeding America and the issue of hunger. The problem continues to be monumental,” said Chuck McBride, Founder & Chief Creative Officer of Cutwater. “Cutwater will continue to do whatever we can to help end hunger in our country.”
People struggling with hunger are individuals and families who live in communities throughout the country. They work hard each day to do everything they can to change their circumstances so they will not have to worry about where their next meal will come from.
“We are proud to continue our work with Feeding America to encourage Americans to step forward and play a role in the fight against hunger,” said Peggy Conlon, President and Chief Executive Officer of the Ad Council. “These celebrities and children who graciously donated their time and voices will inspire communities nationwide to get involved with their local food banks to make a difference in the lives of so many.”
Per the Ad Council model, the PSAs will be distributed to media outlets nationwide this week and will run and air in advertising time that is donated by the media. These PSAs are part of the national Hunger Prevention campaign, which has received more than $146 million worth of donated media since its launch in November 2008.
About Feeding America
Feeding America is a nationwide network of more than 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 37 million people through 61,000 food pantries, soup kitchens, and shelters in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit http://www.feedingamerica.org/. Find us on Facebook at www.facebook.com/FeedingAmerica or follow us on Twitter at www.twitter.com/FeedingAmerica.
About About The Advertising Council
The Ad Council is a private, non-profit organization with a 70-year history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org. For more information, please visit www.adcouncil.org. You can also visit www.facebook.com/adcouncil or follow the Ad Council on Twitter @AdCouncil.
Cutwater is an independent ad agency and proud of it. We are brilliant at developing cultural insights that attract an audience though iconic brand stories. Our shop is headquartered in San Francisco. Cutwater is guided by the creative and cultural vision of Chuck McBride, in partnership Christian Hughes. Cutwater clients include: CoolSculpting, Easton, Giro, Ubisoft and Feeding America, among others. www.cutwatersf.com